Customer Driven Development - hype or solid foundation for growth? While many books have been…
We are very happy to announce our market strategy workshops for small and medium sized companies in Marbella, Spain.
Based on our experiences with consumer insights, we have designed two (sequential) workshops that help companies take concrete steps towards new market opportunities and increased sales. The workshops will be very hands-on with short presentations of the used concepts and tools and many exercises and discussions. We will challenge your current beliefs about what goes on in the mind of your customers and help you to improve your customer understanding. We also spend time on customer segmenting, finding and describing you true competitive advantage and how to position your product, service or company in today´s competitive landscape.
Read more about the workshops and dates on www.bluelago.com/workshops.
We will work in small groups so places are limited to maximum 10 persons per workshop.