Market Confusion!

Market Confusion!

Nowadays, the words market and marketing are used for many different aspects and in various contexts in business. It is therefore understandable that we sometimes sense some confusion when talking to our customers. Let´s face it, we all hear about marketing plans, market strategies, go-to-market strategies, market data, positioning and more, but do we…

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European Innovation Academy

European Innovation Academy

Last week, I was invited to present and hold workshops at the European Innovation Academy. The 2013 European Innovation Academy was held between 8-26 July in Tallinn, Estonia. This intense, three weeks long workshop-based event aimed to give start-up companies a flying start by increasing the entrepreneurs´ skills, knowledge and network in a truly international and intense environment. I spoke about…

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