Well-established companies usually have a solid foundation and long heritage to support their business and competitiveness. They have built strong, renowned brands resulting from a strong market position and their customers have been loyal for years.

However, customer’s behaviour, curiosity and eagerness to try alternatives are also affecting established businesses. New technologies are developed and innovative competitors are closing in. A traditionally strong position can suddenly become more fragile. Perhaps it is time to rethink and take new directions?

At BLUELAGO, we have a strong background in driving change in established corporations. We act as your expert resource to help you with e.g. (true) needs-based consumer segmentation, consolidate your product portfolio, connect consumer insight to product development, revitalise your brand image and secure matching product USP’s. Together with you, we create innovation product roadmaps to be shared and followed throughout the organisation, thus bringing the consumer at the center of every step, from product development to commercialisation and pricing.