Are you looking for ideas to immediately strengthen your business?
BLUELAGO organises internal workshops about consumer insight and market growth. We use our experience and tools to guide you towards finding new market opportunities. Our approach is based on customer-centric thinking, which will give you a better understanding of what makes your customers tick and what their most important buying parameters really are. Through exercises and discussions, we will provide you and your team with practical, hands-on knowledge that can immediately be used to improve your business. Our workshops are held in English, but Spanish, French, German, Swedish and Dutch are also spoken. Please contact us for more information.
1. Consumer Insight Workshop
In this workshop we build the foundation for identifying and realising new sales potential. It is common to believe that one knows its customers inside out. However, we will challenge those beliefs and with the concept of consumer-centric thinking, help you to further improve your consumer knowledge. We will help you to define your customer segmentation and identify your most profitable consumer segments and new market opportunities.
2. Market Growth Workshop
We build upon your (renewed) consumer insights and focus on targeting your customers most efficiently, using relevant sales argumentation. We also look at what makes your company, your products or services stand out from your competitors and how to best position yourself in the industry. The combination of true consumer insights and a strong description of your competitive advantage will give you a powerful message to be used in your future marketing efforts.