Customer Driven Development - hype or solid foundation for growth? While many books have been written about starting and growing a business, two “gurus” arguably define the latest popular theories. Admittedly, it is technology focused, but we believe this can be applied to any type of business. The two gurus…
“Our new product will give us a real competitive advantage! It is of high quality! It solves a real customer problem and is a result of our constant innovation focus." It is easy to get excited about a new product launch. After all the blood, sweat and tears it might…
Last week, I was invited to present and hold workshops at the European Innovation Academy. The 2013 European Innovation Academy was held between 8-26 July in Tallinn, Estonia. This intense, three weeks long workshop-based event aimed to give start-up companies a flying start by increasing the entrepreneurs´ skills, knowledge and network in a truly international and intense environment. I spoke about…