Customer Driven Development - hype or solid foundation for growth? While many books have been…
Guest at RTV Marbella
On 26th Feb 2015, Sandrine was pleased to talk about BLUELAGO Business Innovation on RTV Marbella. Together with host Nicole King from the programme Mi Marbella, she discussed how consumer insights and market strategy should ideally precede product and service development and how BLUELAGO can help companies understand their customers and markets better in order to increase sales.
You can listen to the whole interview by clicking on the sound file above. The complete show (2 hours), including interviews with other local business owners can be found here.