Improving your business with consumer-centric thinking

At BLUELAGO Business Innovation, we strongly believe in consumer insights and market knowledge as foundations for business decisions. Whether B2B or B2C, truly understanding your customers’ thinking and behaviour, your market and your competitors is imperative, especially in today´s fast changing world. Old beliefs are being challenged, new technologies and sales channels are disrupting markets and customers are becoming ever more knowledgeable and critical. Customer loyalty is decreasing. BLUELAGO helps you to stay on top of these business changes.

With our operational experience and entrepreneurial spirit we understand your challenges. By bringing an outside-in perspective and using our technical backgrounds, market strategy tools and multi-market experience, we can objectively analyse your business, products and current market situation. We help you to translate your product expertise into true customer benefits. Together with your operational or management team, we define and implement solutions and balance short-term goals with long term strategic objectives.

Our clients range from early stage companies to large, international corporations and we can demonstrate track records within industries like e.g. consumer durables, automotive, services, sports and tourism. Our services reflect not only our beliefs and professional backgrounds, but also our experiences of where businesses can be strengthened in a relatively short time.

  • Customer Segmentation
  • Customer Needs Analysis
  • Usage Understanding
  • Trend Analysis
  • Market Analysis
  • Competitive Advantage & USP
  • Product Positioning
  • Product Portfolio Strategy
  • Opportunity Identification
  • Concept Development
  • Product Development
  • Product Launch
  • Customer Base Enlargement
  • New Market entry
  • Financing Growth
  • Attracting Investors