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Sandrine Vriesman, Managing Director BLUELAGO Business Innovation

Sandrine is founder of and managing director at BLUELAGO Business Innovation. She started her corporate career at Electrolux, where she performed a wide range of global product development, marketing and management functions. She is an expert at innovative product development strategy, product- and brand management as well as market positioning and customer segmentation. Sandrine also played a key change management role in Electrolux’ early effort to transform the company from a technical driven industry towards a global consumer-centric organisation. She continued using this proven consumer insight based approach in various industries as management consultant. Driven by results rather than theories, her strength lies in the ability to combine her operational experience with hands-on market strategy experience.


  • PhD, University Louis Pasteur (FR)
  • MSc Chemistry, University Louis Pasteur (FR)
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